The typical college student today is very different from that of the past. The fairly accurate stereotype of the young,...

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications...

On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...

Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...

If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...

If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...