Bringing Big Data to your School’s Analytics

Date posted: September 3, 2013

Every day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online...

One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of...

Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts...

I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...

In  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...

When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...

There is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in...

Analytics-Driven Marketing Defined for Higher Ed

Date posted: December 19, 2012

In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...

Managing analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...

CUnet and LeadsCouncil recently released the 2012 Higher Education Marketing Benchmarking Report for For-Profit Schools. This report is based on...