Creative Ways to Showcase the Benefits of Online Learning at Your School
Date posted: December 8, 2021
Reading Time: 9 minutesOnline learning is more popular than ever. Remote, distance, and mobile learning via computers and mobile devices had been steadily...
Get Your School the Gift of a New, Robust CRM this Season
Date posted: December 1, 2021
Reading Time: 10 minutesAs schools compete for enrollments in an increasingly globalized education landscape, allowing leads to fall between the cracks isn’t an...
Demystifying How Social Media Algorithms and Hashtags Work for Higher Education
Date posted: November 24, 2021
Reading Time: 13 minutesRegardless of your school having 1,000 or 100,000 followers on any social platform, you’ll have likely realized by now that...
7 Essential Features for Education Website Design According to HEM Website Experts
Date posted: November 17, 2021
Reading Time: 12 minutesIt may come as no surprise that a well-designed website can go a long way in advancing your school’s marketing...
Reaching Gen Z by Boosting Creator Content on TikTok for Authentic Social Media Advertising
Date posted: November 10, 2021
Reading Time: 11 minutesYou may be avoiding it, or you may be scrolling it for an hour a day. Either way, you likely...
Recruiting International Students: How to Create an Action Plan that Delivers
Date posted: November 5, 2021
Reading Time: 11 minutesAs global education continues to evolve, the demand for international students remains strong. The OECD had projected that the number...
Are Your Landing Pages Optimized for International Student Recruitment? Why It Matters
Date posted: November 3, 2021
Reading Time: 13 minutesThe educational world is relentlessly competitive, making it more important than ever for schools to pursue every avenue possible for...
Influencer Marketing for Higher Ed: Current Students and Alumni as Key Recruiters
Date posted: October 27, 2021
Reading Time: 14 minutesWhat is Influencer Marketing? Not long ago, influencers were limited to celebrities and a few enthusiastic bloggers. Today, they seem...
How to Master Your Video Strategy in Education Content Marketing
Date posted: October 20, 2021
Reading Time: 11 minutesVideo is the ultimate format for storytelling, allowing you to transport your prospects to the football field, science lab, library,...
Surprising Methods to Keep Your School’s Marketing Emails Out of Prospects’ Spam Filters
Date posted: October 13, 2021
Reading Time: 9 minutesEmail marketing is a tried-and-true recruitment tactic. However, education institutions don’t always make the most of its potential, often overlooking...