Transforming Your School’s Admissions Funnel in 6 Simple Steps
Date posted: August 11, 2021
Reading Time: 11 minutesDo you think your school could be converting more leads into students? Does your admissions team struggle to give each...
A Guide to LinkedIn Advertising for Schools
Date posted: August 6, 2021
Reading Time: 11 minutesIf you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
Optimizing Education Website Design to Increase Conversions
Date posted: August 4, 2021
Reading Time: 10 minutesWhen designing a website, many schools have a tendency to think about it purely in terms of aesthetics. Does the...
Behavioural Lead Scoring in Higher Education Marketing Automation
Date posted: July 28, 2021
Reading Time: 8 minutesLead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Reading Time: 11 minutesMany of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
SEO Best Practices for Higher Education: Creating an SEO-Driven Marketing Blog for Your School
Date posted: July 14, 2021
Reading Time: 11 minutesBlogging has long been one of the most effective strategies for recruiting students in the digital realm. Digestible but rich...
Getting Started with Marketing Automation for Schools
Date posted: July 7, 2021
Reading Time: 14 minutesIn an ideal setup for navigating today’s hyper competitive landscape of student recruitment, your admissions team members would be able...
UX Writing in Education: Mastering the Art of Microcopy
Date posted: June 30, 2021
Reading Time: 10 minutesPicture this: A prospect lands on your website. After browsing around and learning a bit more about your school and...
Instagram Reels: An Exciting New Feature in Instagram Marketing for Schools
Date posted: June 23, 2021
Reading Time: 14 minutesIn all probability, your school long ago joined the ranks of educational institutions around the world using Instagram in its...
How Will Google’s Page Experience Algorithm Change Affect SEO for Schools?
Date posted: June 16, 2021
Reading Time: 9 minutesMajor changes in Google’s algorithm always make massive waves in the marketing world. Because of the power of the search...




