How to Create Successful SMS Campaigns Using CRM and Marketing Automation for Schools
Date posted: February 24, 2021
Reading Time: 9 minutesStop, take a moment, and think about how many times you use your phone in a day. The number that...
How to Increase Outreach through Higher Ed Social Media Student Ambassadors
Date posted: February 17, 2021
Reading Time: 9 minutesWith the acute focus on student-centric content in today’s digital marketing world, it is no surprise that many schools are...
6 Reports your School Should be Monitoring for Education Analytics
Date posted: February 10, 2021
Reading Time: 9 minutesI’m sure your school has been reminded time and time again that it needs to be monitoring its recruitment efforts....
Developing a K-12 Education Marketing Strategy
Date posted: February 3, 2021
Reading Time: 13 minutesChoosing the right option for a K-12 school is one of the most important decisions a family can make. Children’s...
The Impact of the iOS 14 Update on Facebook Ads for Schools
Date posted: January 27, 2021
Reading Time: 9 minutesOver the past number of months, a storm has been brewing within the digital community over Apple’s impending iOS 14...
7 Simple Tips to Up Your Higher Ed Email Marketing Engagement Metrics
Date posted: January 20, 2021
Reading Time: 10 minutesAs a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...
8 Marketing Steps for Launching a New College Program
Date posted: January 19, 2021
Reading Time: 9 minutesAt a time when people are spending considerably more time at home, many individuals are looking to upskill or pursue...
Choosing the Right Objectives in Education Social Media Advertising Campaigns
Date posted: January 13, 2021
Reading Time: 11 minutesWhat do you want your social media ad campaigns to accomplish? Are you looking to increase your presence on Facebook,...
The Ultimate Accessibility Checklist for Education Websites
Date posted: January 6, 2021
Reading Time: 10 minutesWhen designing your school’s website, it can be easy to get distracted by the desire to create a modern, sleek...
6 Higher Education Marketing Trends to Watch
Date posted: December 30, 2020
Reading Time: 6 minutesPredicting marketing trends in an ever-evolving digital landscape is always a challenge. With ongoing changes in technology, student behavior, and...