The Impact of the iOS 14 Update on Facebook Ads for Schools
Date posted: January 27, 2021
Reading Time: 9 minutesOver the past number of months, a storm has been brewing within the digital community over Apple’s impending iOS 14...
7 Simple Tips to Up Your Higher Ed Email Marketing Engagement Metrics
Date posted: January 20, 2021
Reading Time: 10 minutesAs a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...
8 Marketing Steps for Launching a New College Program
Date posted: January 19, 2021
Reading Time: 9 minutesAt a time when people are spending considerably more time at home, many individuals are looking to upskill or pursue...
Choosing the Right Objectives in Education Social Media Advertising Campaigns
Date posted: January 13, 2021
Reading Time: 11 minutesWhat do you want your social media ad campaigns to accomplish? Are you looking to increase your presence on Facebook,...
The Ultimate Accessibility Checklist for Education Websites
Date posted: January 6, 2021
Reading Time: 10 minutesWhen designing your school’s website, it can be easy to get distracted by the desire to create a modern, sleek...
6 Higher Education Marketing Trends to Watch
Date posted: December 30, 2020
Reading Time: 6 minutesPredicting marketing trends in an ever-evolving digital landscape is always a challenge. With ongoing changes in technology, student behavior, and...
How to Use Your Education CRM for Effective Contact Management
Date posted: December 23, 2020
Reading Time: 11 minutesAs a software becomes more and more widespread, it often becomes more complex, with companies adding new bells and whistles...
2020’s Education Marketing Holiday Video Highlights
Date posted: December 16, 2020
Reading Time: 6 minutesAfter the whirlwind that was 2020, it’s safe to say that festivities, family, and some good-old-fashioned fun are on everyone’s...
The 6 Essential Ingredients of Great Higher Ed Social Media Ad Creative
Date posted: December 9, 2020
Reading Time: 11 minutesWhat makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...
TikTok University Marketing: A New Social Media Trend for Schools
Date posted: December 2, 2020
Reading Time: 10 minutesWhat started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant, quickly...