Getting Started with Marketing Automation for Schools
Date posted: July 7, 2021
Reading Time: 14 minutesIn an ideal setup for navigating today’s hyper competitive landscape of student recruitment, your admissions team members would be able...
UX Writing in Education: Mastering the Art of Microcopy
Date posted: June 30, 2021
Reading Time: 10 minutesPicture this: A prospect lands on your website. After browsing around and learning a bit more about your school and...
Instagram Reels: An Exciting New Feature in Instagram Marketing for Schools
Date posted: June 23, 2021
Reading Time: 14 minutesIn all probability, your school long ago joined the ranks of educational institutions around the world using Instagram in its...
How Will Google’s Page Experience Algorithm Change Affect SEO for Schools?
Date posted: June 16, 2021
Reading Time: 9 minutesMajor changes in Google’s algorithm always make massive waves in the marketing world. Because of the power of the search...
Targeting in Google Ads for Schools: How to Zero-In On Your Prospects
Date posted: June 9, 2021
Reading Time: 14 minutesYou may already be aware of the power and potential of Google Ads for your school’s recruitment efforts. If your...
10 Things You Should Look for in a Student Information System
Date posted: June 2, 2021
Reading Time: 8 minutesRunning a school involves keeping track of a lot of information. Attendance records, grades transcripts, tuition fee invoices, applications, course...
The UX Factor: Understanding the Value of UX Design in Education Websites
Date posted: May 31, 2021
Reading Time: 11 minutesThe term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
3 Types of Higher Ed CRM and Marketing Automation Reports You Didn’t Know You Needed
Date posted: May 26, 2021
Reading Time: 13 minutesIn the world of student recruitment, there’s no better tool today than CRM and marketing automation for understanding the enrollment...
Setting SMART Goals in Student Recruitment Strategies
Date posted: May 19, 2021
Reading Time: 8 minutesOn a basic level, your school probably already knows what its overall goals are when it comes to marketing and...
7 Higher Education Content Marketing Mistakes and How to Avoid Them
Date posted: May 12, 2021
Reading Time: 10 minutesHigher education content marketing is not an exact science. The subjective nature of blog posts, videos, and other forms of...