How to Use Your Education CRM for Effective Contact Management
Date posted: December 23, 2020
Reading Time: 11 minutesAs a software becomes more and more widespread, it often becomes more complex, with companies adding new bells and whistles...
2020’s Education Marketing Holiday Video Highlights
Date posted: December 16, 2020
Reading Time: 6 minutesAfter the whirlwind that was 2020, it’s safe to say that festivities, family, and some good-old-fashioned fun are on everyone’s...
The 6 Essential Ingredients of Great Higher Ed Social Media Ad Creative
Date posted: December 9, 2020
Reading Time: 11 minutesWhat makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...
TikTok University Marketing: A New Social Media Trend for Schools
Date posted: December 2, 2020
Reading Time: 10 minutesWhat started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant, quickly...
How to Enroll More Students Online Using Marketing Automation & Remote Admissions Software
Date posted: November 25, 2020
Reading Time: 10 minutesMany schools have made it easy for prospects to learn about them online, whether it be through their website, social...
6 Essential Elements of Any Mobile-Friendly Education Website
Date posted: November 18, 2020
Reading Time: 10 minutesWith over half of search traffic coming from mobile devices, it’s surprising that many schools have not created a truly...
Developing Better CRM and Marketing Automation for Schools: The Inside Story of Mautic by HEM
Date posted: November 16, 2020
Reading Time: 5 minutesWorking with so many different types of schools all over the world, HEM gains a lot of valuable insights into...
The Benefits of LinkedIn Conversation Ads for Schools
Date posted: November 11, 2020
Reading Time: 9 minutesThe student recruitment process is essentially an ongoing conversation with your prospects. As you attempt to nurture them towards enrollment,...
7 Ways Language Schools Can Boost Bookings with a Digital Marketing Audit
Date posted: November 4, 2020
Reading Time: 12 minutesCreating a cohesive digital marketing strategy isn’t always easy for language schools. After all, their prospects tend to be spread...
How to Create and Promote a Higher Ed Podcast Using Content Marketing for Schools
Date posted: October 28, 2020
Reading Time: 9 minutesPodcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...