Reading Time: 12 minutesAt this point in the pandemic, your school has likely ironed out any kinks in its online course delivery, and...

Reading Time: 12 minutesThe shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...

Reading Time: 10 minutesAlthough every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...

Reading Time: 11 minutesIf you want to establish your school as a trustworthy online course provider, you need the online reputation to back...

Reading Time: 11 minutesReplicating the admissions process online is all about providing prospective students with a valuable experience from the moment they land...

Reading Time: 9 minutesLike most other institutions, business schools have felt the impact of the COVID-19 crisis. With campuses forced to close, restrictions...

Reading Time: 11 minutesSocial media is often where many institutions showcase the lighter side of school life. From stories and posts highlighting student...

Reading Time: 10 minutesPerhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...

Reading Time: 9 minutesWhether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...

Reading Time: 11 minutesA target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...