Reading Time: 10 minutesMany schools have made it easy for prospects to learn about them online, whether it be through their website, social...

Reading Time: 10 minutesWith over half of search traffic coming from mobile devices, it’s surprising that many schools have not created a truly...

Reading Time: 5 minutesWorking with so many different types of schools all over the world, HEM gains a lot of valuable insights into...

Reading Time: 9 minutesThe student recruitment process is essentially an ongoing conversation with your prospects. As you attempt to nurture them towards enrollment,...

Reading Time: 12 minutesCreating a cohesive digital marketing strategy isn’t always easy for language schools. After all, their prospects tend to be spread...

Reading Time: 9 minutesPodcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...

Reading Time: 9 minutesIt’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....

Reading Time: 11 minutesIn today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...

Reading Time: 12 minutesIf you open your inbox right now, likely you’ll see emails directed to you by name, recommending products that you...

Reading Time: 11 minutesIf international students comprise a large part of your school’s student population, these past few months have likely been challenging....