Are TikTok Ads the Next Big Thing in Social Media Advertising for Education?
Date posted: May 5, 2021
Reading Time: 13 minutesIts videos are frequently featured on the most popular talk shows, and regularly shared across social platforms. You may have...
7 Steps to an SEO Audit for Schools
Date posted: April 28, 2021
Reading Time: 11 minutesHow would you rate your school’s SEO efforts? Are you performing well in strategically important searches? Do you attract organic...
Marketing Education to Employers: 8 Steps to Success
Date posted: April 21, 2021
Reading Time: 11 minutesDo your courses equip students with skills that are highly sought-after in the professional world? Can they serve as a...
9 Things You Didn’t Know You Could Do With HEM’s Student Application Portal
Date posted: April 14, 2021
Reading Time: 9 minutesHEM’s Student Application Portal is an intuitive, purpose-built tool that schools can use to create online applications and digitize their...
Could ‘Content Consolidation’ Boost Your School’s SEO?
Date posted: April 7, 2021
Reading Time: 9 minutesIs more content better? Not always. While a content marketing strategy that involves a regular, frequent publishing schedule should be...
9 Tips for Writing Engaging Copy in Social Media Marketing for Higher Education
Date posted: March 31, 2021
Reading Time: 13 minutesTo engage prospective students, you have to catch them where they live – and it’s no secret that your prospects...
How to Craft the Perfect Homepage for Your Higher Education Website
Date posted: March 24, 2021
Reading Time: 10 minutesFirst impressions are everything—whether on a first date or visiting a school’s website for the first time. Since prospects tend...
How to Create a Social Media Marketing Strategy for Schools
Date posted: March 17, 2021
Reading Time: 12 minutesThe world of social media marketing is constantly changing, introducing new trends and technologies that open a world of opportunities...
Higher Ed Content Marketing for Online Learning: 8 Innovative Blog Angles
Date posted: March 10, 2021
Reading Time: 9 minutesBlogger’s block: we’ve all experienced it. There will be instances when you feel like you’ve covered every topic under the...
Your School’s Guide to Higher Ed Social Media Stories in 2021
Date posted: March 3, 2021
Reading Time: 9 minutesWith more social media channels adopting the ‘stories’ feature, and more companies using this format to build their brands, it’s...