Reading Time: 11 minutesSocial media is often where many institutions showcase the lighter side of school life. From stories and posts highlighting student...

Reading Time: 10 minutesPerhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...

Reading Time: 9 minutesWhether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...

Reading Time: 11 minutesA target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

Reading Time: 8 minutesFor many schools, a prospective student’s visit to their campus is a crucial final stage of the admissions process. Whether...

Reading Time: 10 minutesWith the COVID-19 crisis creating uncertainty as to when and how physical campuses will be able to reopen, many schools...

Reading Time: 11 minutesA CRM and marketing automation system can be a useful tool for admissions teams at the best of times. Allowing...

Reading Time: 12 minutesIf your student recruitment activities have been put on the backburner in the face of the COVID-19 crisis, you are...

Reading Time: 11 minutesThe global spread of COVID-19 has given rise to a seemingly endless stream of questions, with many centering around a...

Reading Time: 9 minutesThe events of the past few weeks have changed the world in many ways, upending the personal and professional lives...