2019’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 18, 2019
Reading Time: 6 minutesSeason’s greetings! At schools all over the world, exams are finishing up, classes are winding down, and students and staff...
Creating a Higher Education Email Marketing Strategy
Date posted: December 11, 2019
Reading Time: 15 minutesWhat if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...
Planning an Education Website Design Project
Date posted: December 6, 2019
Reading Time: 12 minutesThe decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...
8 Essential Features of CRM and Marketing Automation for Language Schools
Date posted: December 4, 2019
Reading Time: 9 minutesWhile other educational institutions have one main enrollment period, the language school booking process is a year-round ordeal, requiring your...
The Fundamentals of Facebook Ads for Schools
Date posted: November 27, 2019
Reading Time: 12 minutesPeople nowadays talk about Facebook as if it’s the uncool dad of social media – and in some ways, it...
6 Steps to Business School Advertising Success!
Date posted: November 20, 2019
Reading Time: 12 minutesIn the fast-paced world of business education, schools want to find quality candidates and reach them ASAP. This blog has 6...
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
7 Common Language School Booking Process Challenges and How to Solve Them
Date posted: November 13, 2019
Reading Time: 9 minutesCrafting the perfect booking process is difficult for any school, but the Language School Booking Process encounters difficulties in offering...
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutesIt’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
Higher Education Website Best Practices: Improving Your School’s Information Architecture
Date posted: October 30, 2019
Reading Time: 10 minutesPicture a prospective student browsing through your school’s website. Can they find the information they need? Is your site guiding...