How to Make Amplification Part of Your Higher Education Content Strategy
Date posted: March 4, 2020
Reading Time: 10 minutesConsidering the time and resources your school has to devote towards creating content, you’ll want it to be discovered by...
5 Ways to Optimize your Admissions Funnel with a Lead Conversion Audit for Schools
Date posted: February 26, 2020
Reading Time: 11 minutesThe life of admissions staff is a busy one, and there are endless tasks you are expected to keep up...
Everything You Need to Know About Twitter for Schools
Date posted: February 19, 2020
Reading Time: 12 minutesWhen it comes to online advertising, Twitter for schools is often left out of the conversation. Yes, it’s true that...
What is LinkedIn Elevate and How Can it Help Your Higher Education Social Media Strategy?
Date posted: February 12, 2020
Reading Time: 8 minutesWhile the influencer marketing trend is not all that relevant for the education industry, schools can still gain valuable social...
6 Ways to Use Competitor Benchmarking in Digital Marketing Audits for Schools
Date posted: February 5, 2020
Reading Time: 10 minutesThere’s no getting around the fact that education is a competitive field. From universities, to language schools, to the K-12...
Higher Education Marketing Automation Measurement
Date posted: January 29, 2020
Reading Time: 9 minutesHow would your recruitment strategy change if you knew precisely what kinds of emails, texts, social media posts, and web...
Inbound Marketing Analytics for Schools, Channel by Channel
Date posted: January 22, 2020
Reading Time: 11 minutesThere’s no question that inbound is an effective marketing strategy for schools. After all, students need to trust their higher...
SEO for Education Websites: Everything Your School Needs to Know
Date posted: January 8, 2020
Reading Time: 15 minutesSearch engine algorithms are meant to be your friends – not your enemies. This holds true when considering SEO for...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutesCTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
Reading Time: 9 minutesAs we enter the New Year, the thoughts of you and your team members are no doubt turning to your...