The UX Factor: Understanding User Experience in Education Website Design
Date posted: March 13, 2019
Reading Time: 11 minutesThe term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
Transforming Your Higher Education Content Strategy with Historical Optimization
Date posted: March 6, 2019
Reading Time: 12 minutesDo you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...
Reading Time: 10 minutesDeciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should...
Reading Time: 13 minutesLet’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
How to Promote Higher Ed Social Media Posts Effectively
Date posted: February 13, 2019
Reading Time: 9 minutesIt’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...
Targeting International Students in the Middle East and North Africa
Date posted: February 6, 2019
Reading Time: 11 minutesThe MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and...
8 Ways to Supercharge Productivity with CRM and Marketing Automation for Schools
Date posted: January 30, 2019
Reading Time: 8 minutesWhat could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the...
The Unique Challenge of Recruiting International Students from Europe
Date posted: January 23, 2019
Reading Time: 11 minutesWhen discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India,...
6 Ways to Make Your Location an Asset in Online Student Recruitment
Date posted: January 16, 2019
Reading Time: 8 minutesThe location of a school can be a huge factor in the decision-making process of prospective students at all levels....
Creating a Digital Marketing Strategy for Local Student Recruitment
Date posted: January 9, 2019
Reading Time: 12 minutesWhile increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...