Using CRM Technology for Student Inquiry Follow-Up

Reading Time: 11 minutesThe use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...

Reading Time: 9 minutesThough voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...

Reading Time: 9 minutesKeywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...

Reading Time: 10 minutesIn 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...

Reading Time: 13 minutesOnce viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in...

Reading Time: 9 minutesInternational students can bring a lot to a country. They can help to increase the pool of skilled labour available,...

Reading Time: 12 minutesHere’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...

Reading Time: 9 minutesInstitutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly...

Reading Time: 9 minutesAmid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...

Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...