4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutesIf SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutesThe standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...
How to Improve Local SEO for Student Recruitment
Date posted: February 7, 2018
Reading Time: 11 minutesLocation has long been an important part of search – people want to know about the good things that are...
How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?
Date posted: January 31, 2018
Reading Time: 11 minutes The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with...
5 Steps to More Enticing Email Marketing for Student Recruitment Pros
Date posted: January 24, 2018
Reading Time: 11 minutesAs of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people...
5 Actionable Tips for Following Up on Student Inquiries by Phone
Date posted: January 17, 2018
Reading Time: 10 minutesWhen it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to...
Recruiting International Students from Indonesia
Date posted: January 10, 2018
Reading Time: 10 minutes As the new year begins, institutions at all levels across the world will be carefully mapping out their plans...
Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?
Date posted: January 3, 2018
Reading Time: 10 minutesFor schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...
5 Digital Marketing Trends for Schools to Watch Out for in 2018
Date posted: December 27, 2017
Reading Time: 7 minutesOne of the most exciting things about working in digital marketing is that the online world is constantly changing and...
2017’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 20, 2017
Reading Time: 4 minutesIt’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...