6 Goals You Should be Tracking When Using Google Analytics for Education
Date posted: August 22, 2018
Reading Time: 9 minutesGoogle Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Tailoring Your Social Media Marketing Strategy to Recruit International Students
Date posted: August 1, 2018
Reading Time: 9 minutesAs valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...
7 Daily Optimization Steps for Your Higher Education PPC Campaigns
Date posted: July 25, 2018
Reading Time: 8 minutesPay per Click (PPC) advertising can be tricky to get right. Between selecting the right keywords, budgeting properly, and creating...
Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa
Date posted: July 18, 2018
Reading Time: 10 minutesWhen discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However,...
Instagram Advertising for Schools: Your How-to Guide
Date posted: July 11, 2018
Reading Time: 10 minutesAs of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million...
5 Ways to Use Facebook Live for Student Recruitment
Date posted: July 4, 2018
Reading Time: 8 minutesOf all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been...
Summer Social Media Ideas for Higher Ed Marketers
Date posted: June 27, 2018
Reading Time: 8 minutesSummer is finally here! For many schools, this time of year is a chance for students and instructors to take...
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
Date posted: June 20, 2018
Reading Time: 9 minutesWhen managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...
Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
Reading Time: 10 minutesWhat makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...