Stemming Summer Melt and Improving Admissions Yield with Social Media
Date posted: August 27, 2015
Reading Time: 9 minutesNot so long ago, students that had been accepted to a college or university might expect a phone call, an...
Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 7 minutesWhy buy a whole album when you can just download the one or two songs you really want from iTunes?...
4 Marketing Tactics To Help Convert More Student Leads Into Registered Students
Date posted: August 19, 2015
Reading Time: 4 minutesThe challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...
Rebranding Your School Successfully
Date posted: August 14, 2015
Reading Time: 7 minutesBranding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutesAbandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use
Date posted: August 6, 2015
Reading Time: 9 minutesIn his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...
Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment
Date posted: August 4, 2015
Reading Time: 4 minutesThere is considerable debate in the online marketing world these days about the merits of short vs long form PPC...
WhatsApp for Schools: Exploring a Potential Marketing Strategy
Date posted: July 22, 2015
Reading Time: 6 minutesFor most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...
WhatsApp With Your Mobile Student Recruitment?
Date posted: July 22, 2015
Reading Time: 6 minutesFor most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...
Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutesDuring a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...