Creating Effective CTAs (Calls to Action) For Your Higher Ed Website
Date posted: March 26, 2015
Reading Time: 7 minutesCalls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...
How to Attract Students by Showcasing Your Instructors Online
Date posted: March 18, 2015
Reading Time: 6 minutesVisitors to your website and social media channels are hoping to get an insider view of what life will be...
Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook
Date posted: March 17, 2015
Reading Time: 2 minutesWe’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education...
Best Practices: Optimizing Landing Pages for PPC Campaigns
Date posted: March 13, 2015
Reading Time: 2 minutesThursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a...
6 Questions to Assess Your Plan for International Student Recruitment
Date posted: March 11, 2015
Reading Time: 7 minutesA recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students. With a...
42 Content Angles to Jumpstart Your Next Blog Post
Date posted: March 9, 2015
Reading Time: 3 minutesProducing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge,...
Important Changes to Facebook and Google: Is Your School Ready?
Date posted: February 25, 2015
Reading Time: 6 minutesEducation marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....
Building Social Admissions on Strong Marketing Foundations
Date posted: February 23, 2015
Reading Time: 4 minutesSponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey...
4 Reasons Why You Should Consider Bing for your Higher Ed Lead Gen PPC Campaigns
Date posted: February 16, 2015
Reading Time: 4 minutesPaid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of...
How to Boost Student Recruitment With Email Marketing
Date posted: January 30, 2015
Reading Time: 6 minutesThe primary goal of any higher educational institution, be it a trade school, career college or language school should be...