HEM’s Blog is 5 years old, and boy, have things changed!

Reading Time: 6 minutesThe last 8 years has been a very exciting period of growth for our company, beginning as a one man...

Reading Time: 4 minutesTargeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...

Reading Time: 6 minutesManaging Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets...

Reading Time: 7 minutesEducation institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...

Reading Time: 4 minutesMobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...

Reading Time: 7 minutesMillennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on...

Reading Time: 2 minutesIn our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions...

Reading Time: 6 minutesDigital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...

Reading Time: 6 minutesMobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...

Reading Time: 5 minutesTestimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...