PPC Landing Pages: Essential How-To’s for Education Marketers
Date posted: April 24, 2015
Reading Time: 8 minutesWhat is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient...
10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns
Date posted: April 13, 2015
Reading Time: 6 minutesEmail is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...
Twitter for Education: 7 Twitter Content Ideas
Date posted: April 10, 2015
Reading Time: 9 minutesTwitter reports that it now has 288 million monthly active users who send 500 million tweets a day. According to...
Academic Program Pages: Do Yours Attract, Engage & Convert?
Date posted: March 31, 2015
Reading Time: 6 minutesYour program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language...
Creating Effective CTAs (Calls to Action) For Your Higher Ed Website
Date posted: March 26, 2015
Reading Time: 7 minutesCalls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...
How to Attract Students by Showcasing Your Instructors Online
Date posted: March 18, 2015
Reading Time: 6 minutesVisitors to your website and social media channels are hoping to get an insider view of what life will be...
Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook
Date posted: March 17, 2015
Reading Time: 2 minutesWe’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education...
Best Practices: Optimizing Landing Pages for PPC Campaigns
Date posted: March 13, 2015
Reading Time: 2 minutesThursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a...
6 Questions to Assess Your Plan for International Student Recruitment
Date posted: March 11, 2015
Reading Time: 7 minutesA recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students. With a...
42 Content Angles to Jumpstart Your Next Blog Post
Date posted: March 9, 2015
Reading Time: 3 minutesProducing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge,...