It’s Time for Higher Ed to Plan the Move to Universal Analytics
Date posted: May 20, 2014
Reading Time: 3 minutesAbout a year ago, we published a post introducing Universal Analytics, (UA) describing what it is and some of the implications...
Leveraging the Power of YouTube for Student Marketing Initiatives
Date posted: May 15, 2014
Reading Time: 6 minutesWhen it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much...
Explore Multilingual Microsites when Recruiting International Students for Language Schools
Date posted: May 13, 2014
Reading Time: 6 minutesIn these challenging times for higher education providers, many colleges and universities seek multilingual microsites when Recruiting International Students for...
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutesGoogle’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
Marketing your School’s Summer Programs
Date posted: May 7, 2014
Reading Time: 6 minutesThis is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,...
Best Higher Ed Visual Campaigns on Facebook and Instagram
Date posted: April 30, 2014
Reading Time: 6 minutesIn case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to...
Understanding Mobile Device User Behavior – A Survey and Report
Date posted: April 29, 2014
Reading Time: 3 minutesMarketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been...
HEM Presents Student Recruitment for the Mobile Generation at the NACC-CCO Conference
Date posted: April 28, 2014
Reading Time: < 1 minuteOn Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC)...
How Colleges can Maximize LinkedIn’s New Features
Date posted: April 28, 2014
Reading Time: 5 minutesAs post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...
Improving Higher Ed Social Media Campaigns with #Hashtag Tracking
Date posted: April 24, 2014
Reading Time: 5 minutesSocial media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array...