Contemplations on Higher Ed Marketing Inspired by the 2014 Horizon Report
Date posted: July 7, 2014
Reading Time: 5 minutesIf you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look...
Higher Education Evergreen Marketing: The Gift That Keeps on Giving
Date posted: June 20, 2014
Reading Time: 4 minutesOur ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand...
More Changes With Facebook and What They Mean for your School
Date posted: June 18, 2014
Reading Time: 6 minutesFacebook is not one to rest on its laurels, which means colleges and universities have to continually be on the...
TV Advertising for Colleges Working Towards Branding and Lead Generation
Date posted: June 16, 2014
Reading Time: 5 minutesTV advertising for colleges has a long-standing tradition in higher education marketing. Higher ed ads have evolved a lot over...
Canada’s new Anti-Spam Legislation (CASL) and How It Affects your Higher Ed Digital Marketing
Date posted: June 3, 2014
Reading Time: 4 minutesCanada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutesRemember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
Creating Social Content Around your Academic Calendar
Date posted: May 30, 2014
Reading Time: 4 minutesWhen it comes to creating smart social content that will engage prospective students while keeping current students talking about your...
Provocative Innovations in Higher Ed Web Design
Date posted: May 29, 2014
Reading Time: 7 minutesWebsite design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...
Announcing HEM’s 2014 Digital Marketing in Higher Education Survey
Date posted: May 26, 2014
Reading Time: 2 minutesIn today’s competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution’s overall success....
Influencing the Influencer: Connecting with the Parents of Prospective Students
Date posted: May 26, 2014
Reading Time: 4 minutesParents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey...