Away with Words – Leveraging the Power of Images
Date posted: January 20, 2014
Reading Time: 6 minutesAs the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...
INFOGRAPHIC – 4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: January 14, 2014
Reading Time: < 1 minuteFor all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced...
Local SEO for Higher Ed Recruitment
Date posted: January 13, 2014
Reading Time: 3 minutesColleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...
What Does Facebook’s Shrinking Teen Usage Mean For Your School?
Date posted: January 10, 2014
Reading Time: 5 minutesAs a new year begins, many higher education institutions may be considering how to best allocate their social media marketing...
Using Social Proof in Recruitment Marketing
Date posted: January 6, 2014
Reading Time: 3 minutesRemember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...
Top 20 Higher Ed Holiday Greetings of 2013
Date posted: December 30, 2013
Reading Time: 3 minutesThis is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...
Are In-Depth Articles in Your Higher Ed Content Strategy?
Date posted: December 27, 2013
Reading Time: 4 minutesYou’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...
The Year in Higher Education Marketing: Trends of 2013
Date posted: December 24, 2013
Reading Time: 5 minutesIt’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...
KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE
Date posted: December 19, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Retention Strategies for Online Distance Education
Date posted: December 17, 2013
Reading Time: 5 minutesOnline learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....