Mobile Search Strategies for Student Recruitment

Reading Time: 8 minutesAs higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...

Reading Time: < 1 minuteColleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but...

Reading Time: 7 minutesIncreasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...

Reading Time: 9 minutesCollege and university web marketers understand that they have to publish high quality, relevant and original content for their sites...

Reading Time: 6 minutesEvery college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....

Reading Time: 5 minutesEach page on your higher ed website has a job to do. I think we can also all agree that...

Reading Time: 7 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...

Reading Time: 6 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...

Reading Time: 5 minutesIn the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...

Reading Time: 3 minutesIn a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...