HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference
Date posted: February 28, 2014
Reading Time: < 1 minuteOn Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo,...
4 Ways to Widen Your Recruitment Funnel
Date posted: February 26, 2014
Reading Time: 3 minutes Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...
The Power of Infographics for Marketing Higher Education
Date posted: February 24, 2014
Reading Time: 5 minutesThe overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...
Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations
Date posted: February 21, 2014
Reading Time: 5 minutesOn Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...
Recruiting Russian Students
Date posted: February 18, 2014
Reading Time: 6 minutesWith the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the...
Optimizing Press Releases for Marketing Higher Education
Date posted: February 13, 2014
Reading Time: 6 minutesAs more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can...
Google Analytics Content Groups for Higher Ed Marketing
Date posted: February 10, 2014
Reading Time: 3 minutesHigher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of...
7 Tips to Improve the Effectiveness of Your Lead Generation Forms
Date posted: February 4, 2014
Reading Time: 5 minutesThis post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...
Ten Years of Facebook in Higher Education Marketing
Date posted: February 4, 2014
Reading Time: 6 minutesAs Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what...
HEM Presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference
Date posted: January 31, 2014
Reading Time: 2 minutesOn February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...