International Student Recruitment Part I: How to Generate Leads Through Google Analytics and AdWords
Date posted: November 26, 2012
Reading Time: 4 minutesEarlier this month, the Canadian Bureau of International Education (CBIE) released an Executive Summary of A World of Learning: Canada’s...
4 Steps To Get Your School Started On Google+
Date posted: November 20, 2012
Reading Time: 3 minutesGoogle+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,...
5 daily habits to increase your students’ engagement on Facebook
Date posted: November 7, 2012
Reading Time: 4 minutesFacebook has been making changes to what your fans can see of your updates and you wish there were a...
9 Triggers for a Higher Ed Website Redesign
Date posted: November 5, 2012
Reading Time: 6 minutesThe decision to move ahead with a redesign of your higher ed website is a big one. In terms of...
Managing Website Life-cycle in Higher Education: Are You Typical?
Date posted: October 29, 2012
Reading Time: 3 minutesIn the process of doing our business we conduct a lot of website audits for colleges and universities. In an...
HOW TO FIND CONTENT IDEAS FOR YOUR SCHOOLS BLOGS AND SOCIAL MEDIA
Date posted: October 26, 2012
Reading Time: 4 minutesMany schools have decided to host a school blog and become more involved in social media in order to enhance...
Summary and Comments on 2012 Report on Higher Ed Marketing for Not-For-Profit Colleges and Universities
Date posted: October 23, 2012
Reading Time: 4 minutesCUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an...
5 Steps To Promote Your School’s Open House Through Social Media
Date posted: October 19, 2012
Reading Time: 4 minutesHosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together...
How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutesIn the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Create a School Page on LinkedIn: A Step-by-Step Guide
Date posted: October 12, 2012
Reading Time: 5 minutesAt HEM, we often hear schools asking “Can I create a school page on LinkedIn?” The answer is a resounding...