Managing Website Life-cycle in Higher Education: Are You Typical?
Date posted: October 29, 2012
Reading Time: 3 minutesIn the process of doing our business we conduct a lot of website audits for colleges and universities. In an...
HOW TO FIND CONTENT IDEAS FOR YOUR SCHOOLS BLOGS AND SOCIAL MEDIA
Date posted: October 26, 2012
Reading Time: 4 minutesMany schools have decided to host a school blog and become more involved in social media in order to enhance...
Summary and Comments on 2012 Report on Higher Ed Marketing for Not-For-Profit Colleges and Universities
Date posted: October 23, 2012
Reading Time: 4 minutesCUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an...
5 Steps To Promote Your School’s Open House Through Social Media
Date posted: October 19, 2012
Reading Time: 4 minutesHosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together...
How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutesIn the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Create a School Page on LinkedIn: A Step-by-Step Guide
Date posted: October 12, 2012
Reading Time: 5 minutesAt HEM, we often hear schools asking “Can I create a school page on LinkedIn?” The answer is a resounding...
How To Get Your School Started on LinkedIn
Date posted: October 12, 2012
Reading Time: 3 minutesIf your school is committed to helping its students find work upon graduation (which is the case of most schools)...
How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)
Date posted: October 9, 2012
Reading Time: 5 minutesYour boss says you need to generate more student leads and it is your job to figure out how to...
The 5 deadly sins schools commit on Twitter and how to avoid them
Date posted: October 5, 2012
Reading Time: 3 minutesTwitter is an efficient platform to share information, reach out to students and prospects, and position your school in its...
Higher Education Marketing and OmniUpdate Partner to Provide Digital Marketing and Web Content Management Services
Date posted: October 1, 2012
Reading Time: 2 minutesHigher Education Marketing (HEM) and OmniUpdate announced today a strategic partnership, offering a holistic approach to website analytics, marketing, and...