5 Time-Saving Social Media Tips to Streamline Your College’s Activities
Date posted: January 18, 2013
Reading Time: 4 minutesIf not well managed, social media can be very time-consuming. Even if your college or university is active on a limited number...
Google Real Time Analytics for Higher Ed: Who’s on Your Site Right Now and Should You Care?
Date posted: January 16, 2013
Reading Time: 5 minutesThere is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in...
Should your college be on Tumblr?
Date posted: January 8, 2013
Reading Time: 3 minutesAccording to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the...
Using In-Page Analytics to Help Manage your College’s Home Page Real Estate
Date posted: January 4, 2013
Reading Time: 4 minutesCompetition for real estate on your high priority web pages is always a major challenge for web managers at post-secondary...
Top 20 Higher Ed Holiday Greetings of 2012
Date posted: December 26, 2012
Reading Time: 3 minutesOk, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...
Analytics-Driven Marketing Defined for Higher Ed
Date posted: December 19, 2012
Reading Time: 2 minutesIn a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...
Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution
Date posted: December 10, 2012
Reading Time: 4 minutesKnowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...
10 Steps to Writing Engaging Posts for Your College’s Blog
Date posted: December 5, 2012
Reading Time: 4 minutesThe value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...
10 Steps to Writing Engaging College Blog Posts
Date posted: December 5, 2012
Reading Time: 4 minutesThe value of writing Engaging College Blog Posts goes beyond campus activities and students. Blogging is also one of the...
Tips on How to Develop Google Analytics Goals for your Higher Ed Website
Date posted: December 3, 2012
Reading Time: 5 minutesWhat are the goals of your college or university website? This is a pretty simple question that elicits very complicated...