3 steps to attract adult students to your college through LinkedIn
Date posted: September 28, 2012
Reading Time: 3 minutesIt is not enough for your school to simply be present on social media. What is crucial is being present...
Highlights of the “Facebook in Admissions” Report
Date posted: September 24, 2012
Reading Time: 3 minutesVarsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their...
Strategies for Creating High Quality Content for Lead Generation in Higher Ed
Date posted: September 17, 2012
Reading Time: 4 minutesIf you post to your college or university’s blog to engage prospective students then you know how difficult it can...
The Art of Hashtagging: How to Make Your School’s Tweets More Effective
Date posted: September 14, 2012
Reading Time: 4 minutesWe maintain a regular focus on social media because it is an integral part of your school’s visibility and accessibility....
4 Steps to a Successful Facebook Contest
Date posted: September 7, 2012
Reading Time: 3 minutesFacebook contests are a great way to engage with your students, reach their friends and other prospects. Here are a...
How to Use Long Tail Keywords for Colleges in PPC and SEO
Date posted: September 3, 2012
Reading Time: 5 minutesIt is typical for small to mid-size colleges that offer excellent programs to struggle as they compete against more prominent...
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutesIt is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
3 Essential Social Media Measurement Tools for Your School
Date posted: August 23, 2012
Reading Time: 3 minutesThe return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...
Three Aspects of Managing Web Analytics for Higher Ed
Date posted: August 17, 2012
Reading Time: 4 minutesManaging analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...