The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be...

A good customer relationship management (CRM) platform is the backbone of many successful digital marketing efforts in modern student recruitment....

Pursuing education is different than most other transactions an individual will engage in throughout their life. It is not only...

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of...

With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many...

Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons,...

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...