Education Marketing TipsBlog

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, SEO, Web Design and Development

Tags: Chinese student recruitment, International Student recruitment in China, student recruitment in China

Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...

Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: mature student recruitment strategy, recruit mature students, recruitment strategies for mature students

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: content strategies for higher education, content strategy and development, content strategy for student recruitment, higher education content marketing strategy, higher education content strategy

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and failure. No matter how good your programs, web content, and...

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and failure. No matter how good your programs, web content, and...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO, Web Design and Development

Tags: education marketing SEO, Higher Education Marketing, SEO for education marketing, SEO for education websites, SEO for higher education, seo for mobile

Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over 700 million users in under seven years—twice the audience of...

Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over 700 million users in under seven years—twice the audience of...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Social Media Marketing

Tags: higher education Instagram marketing, Instagram marketing for higher education, Instagram marketing strategies for higher education

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

Tags: higher ed marketing, Pay Per Click Marketing, ppc campaigns, Recruit students on social media, Social media ad platforms for recruiting students, Social media ads for recruiting students, social media advertising, social media marketing

With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high potential market for international student recruitment for a number of...

With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high potential market for international student recruitment for a number of...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

Tags: higher ed marketing, international student recruitment, multilingual paid advertising campaigns, recruit students from Mexico

While there are a number of good reasons to learn English, an increasing number of international students now see it as a means to secure a better education. The education...

While there are a number of good reasons to learn English, an increasing number of international students now see it as a means to secure a better education. The education...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: international student recruitment, language school student recruitment, multilingual paid advertising campaigns, online student recruitment

Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single easy-to-use platform. Imagine that you can also use it to order food, dry...

Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single easy-to-use platform. Imagine that you can also use it to order food, dry...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

Tags: Chinese digital marketing, education lead generation in China, international student recruitment, recruit students in China, student recruitment strategies for China

How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...

How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

Tags: CRM for student recruitment, education lead generation, Education lead nurturing, Higher Education Marketing, online student recruitment