Education Marketing TipsBlog

Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do with those inquiries that matters. In today’s interconnected world, prospective...

Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do with those inquiries that matters. In today’s interconnected world, prospective...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: education lead generation, Education lead management, Education lead nurturing, follow-up on student inquiries, following up on student inquiries, student inquiry follow-up

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing

Tags: education lead generation, higher eduation social media marketing, higher education lead generation, Recruit students on social media, Social Media marketing for schools, student lead generation

With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked Turkey as one of the four MINT countries, along with...

With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked Turkey as one of the four MINT countries, along with...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

Tags: international higher education marketing, international recruitment campaigns, international student recruitment, international student recruitment strategy, Recruit students from Turkey, recruiting international students, Recruiting international students in Turkey

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

Tags: higher ed strategy, Higher Education Marketing, Marketing strategies for student recruitment, Marketing strategy for student recruitment, online student recruitment, Strategic marketing for student recruitment

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one of the most welcoming Chinese sites when it comes to...

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one of the most welcoming Chinese sites when it comes to...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

Tags: Chinese digital marketing, education lead generation in China, International Student recruitment in China, recruit students in China, social media marketing in China, student recruitment in China

While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid ads on the platform. Because advertising on Snapchat has always...

While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid ads on the platform. Because advertising on Snapchat has always...

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Online Student Recruitment, Pay per Click, Social Media Marketing

Tags: Snapchat, Social ads for recruiting students, Social media ads for recruiting students, Social media advertising for recruiting students, Social Media marketing for schools

Running a summer camp for children at your language school can be an excellent idea. It’s a great way to utilise classroom space that would otherwise go unused, can help...

Running a summer camp for children at your language school can be an excellent idea. It’s a great way to utilise classroom space that would otherwise go unused, can help...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: How to promote a language school, language school marketing, language school student recruitment, Promoting a language school

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

Tags: higher education social media, Recruit students on social media, Social Media, social media in education, social media in higher education

What is a brand?“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...

What is a brand?“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Online Student Recruitment

Tags: branding for schools, content strategy and development, Education Marketing, school branding, school branding examples, student recruitment

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, SEO, Web Design and Development

Tags: Chinese student recruitment, International Student recruitment in China, student recruitment in China