Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Reading Time: 10 minutesImagine a platform that combines messaging, social sharing, video, search, service tools and lightweight applications in one mobile environment. For...
Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Reading Time: 10 minutesIs your school struggling to gain visibility in an international recruitment market? Are English-language campaigns generating clicks but failing to...
Understanding India: A Key Driver of International Student Recruitment Growth
Date posted: March 29, 2017
Reading Time: 11 minutesWhile growth rates of overall international student admissions have been slowing over the past few years from most top source...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutesAt this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Engaging Parents in International Student Recruitment
Date posted: March 16, 2017
Reading Time: 11 minutesMost education marketing is understandably focused on prospective students. Savvy schools, however, recognize that choosing to study abroad is often...
