7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
Recruiting Students from Iran: Market Trends and Strategies
Date posted: July 25, 2016
Reading Time: 11 minutesIran should no longer be described as a possible “next big market” for international student recruitment. It is already an...
How “Education Hubs” are Impacting International Student Recruitment
Date posted: July 13, 2016
Reading Time: 14 minutesInternational education hubs were still viewed as an emerging model when this article was first published in 2016. A decade...
4 Ways Your School Can Connect Better With Millennials
Date posted: July 6, 2016
Reading Time: 10 minutesThe millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...
Small College Marketing Strategies: 8 Ways to Stand Out
Date posted: June 29, 2016
Reading Time: 12 minutesSmall colleges rarely win by trying to look like smaller versions of large universities. Their strongest recruitment advantage is usually...