Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment
Date posted: August 4, 2015
Reading Time: 4 minutesThere is considerable debate in the online marketing world these days about the merits of short vs long form PPC...
WhatsApp for Schools: Exploring a Potential Marketing Strategy
Date posted: July 22, 2015
Reading Time: 6 minutesFor most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...
WhatsApp With Your Mobile Student Recruitment?
Date posted: July 22, 2015
Reading Time: 6 minutesFor most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...
Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutesDuring a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...
HEM’s Blog is 5 years old, and boy, have things changed!
Date posted: July 6, 2015
Reading Time: 6 minutesThe last 8 years has been a very exciting period of growth for our company, beginning as a one man...