X (Twitter) for Education: 7 Content Ideas for Schools
Date posted: April 10, 2015
Reading Time: 9 minutesWhen this article was first published, Twitter was growing quickly and many schools treated an active account as an obvious...
Academic Program Pages: Do Yours Attract, Engage & Convert?
Date posted: March 31, 2015
Reading Time: 6 minutesYour program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language...
Creating Effective CTAs (Calls to Action) For Your Higher Ed Website
Date posted: March 26, 2015
Reading Time: 7 minutesCalls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...
How to Attract Students by Showcasing Your Instructors Online
Date posted: March 18, 2015
Reading Time: 9 minutesVisitors to your website and social media channels are hoping to get an insider view of what life will be...
Best Practices: Optimizing Landing Pages for PPC Campaigns
Date posted: March 13, 2015
Reading Time: 2 minutesThursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a...