PPC Landing Pages: Essential How-To’s for Education Marketers
Date posted: April 24, 2015
Reading Time: 8 minutesWhat is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient...
10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns
Date posted: April 13, 2015
Reading Time: 6 minutesEmail is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...
X (Twitter) for Education: 7 Content Ideas for Schools
Date posted: April 10, 2015
Reading Time: 9 minutesWhen this article was first published, Twitter was growing quickly and many schools treated an active account as an obvious...
Academic Program Pages: Do Yours Attract, Engage & Convert?
Date posted: March 31, 2015
Reading Time: 6 minutesYour program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language...
Creating Effective CTAs (Calls to Action) For Your Higher Ed Website
Date posted: March 26, 2015
Reading Time: 7 minutesCalls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...
