An Intro to Pay-Per-Click Marketing for International Student Recruitment (A Free 20 minute Webinar on Dec 12, 2013)
Date posted: December 9, 2013
Reading Time: 2 minutesOn Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...
Keeping Up With Social Media – Latest Changes and What They May Mean for Your College
Date posted: December 4, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Distance Education in the Age of MOOCs
Date posted: November 27, 2013
Reading Time: 6 minutesWhile distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...