The Year in Higher Education Marketing: Trends of 2013
Date posted: December 24, 2013
Reading Time: 5 minutesIt’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...
KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE
Date posted: December 19, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Retention Strategies for Online Distance Education
Date posted: December 17, 2013
Reading Time: 5 minutesOnline learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....
Conducting cohort analysis with Google Analytics
Date posted: December 11, 2013
Reading Time: 4 minutesCohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who...
The Potential of Gamification for Student Recruitment
Date posted: December 10, 2013
Reading Time: 5 minutesAs admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond...