PPC Conversion Rates in Higher Ed
Date posted: June 11, 2013
Reading Time: 5 minutesAs PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in...
PPC Conversion Rates in Higher Ed
Date posted: June 11, 2013
Reading Time: 9 minutesHigher education marketers often ask a reasonable question before launching or reviewing paid search campaigns: What PPC conversion rate should...
Multi-Channel Attribution Using Google Analytics
Date posted: May 30, 2013
Reading Time: 5 minutesLast month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts...
On-Page SEO Basics for Higher Ed Marketers
Date posted: May 27, 2013
Reading Time: 6 minutesOn-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...
8 Graduation Engagement Ideas for Colleges and Universities
Date posted: May 22, 2013
Reading Time: 7 minutesGraduation is more than a formal ceremony. It is a transition point connecting students, families, faculty, staff, alumni, employers, and...