Reading Time: 4 minutesIn mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a...

Reading Time: 3 minutesFacebook contests for colleges have been key in the social media marketing toolbox. Colleges have been using them to help...

Are Microsites Right for Your School?

Date posted: August 23, 2013

Reading Time: 5 minutesA college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and...

Reading Time: 5 minutesLinkedIn, the network that aims to connect professionals with potential employers, can be a valuable tool for colleges seeking to...

Should your college be on Instagram?

Date posted: August 19, 2013

Reading Time: 5 minutesWith currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...