Google Real Time Analytics for Higher Ed: Who’s on Your Site Right Now and Should You Care?
Date posted: January 16, 2013
Reading Time: 5 minutesThere is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in...
Should your college be on Tumblr?
Date posted: January 8, 2013
Reading Time: 3 minutesAccording to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the...
Using In-Page Analytics to Help Manage your College’s Home Page Real Estate
Date posted: January 4, 2013
Reading Time: 4 minutesCompetition for real estate on your high priority web pages is always a major challenge for web managers at post-secondary...
Top 20 Higher Ed Holiday Greetings of 2012
Date posted: December 26, 2012
Reading Time: 3 minutesOk, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...
Analytics-Driven Marketing Defined for Higher Ed
Date posted: December 19, 2012
Reading Time: 2 minutesIn a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...