The Art of Hashtagging: How to Make Your School’s Tweets More Effective
Date posted: September 14, 2012
Reading Time: 4 minutesWe maintain a regular focus on social media because it is an integral part of your school’s visibility and accessibility....
4 Steps to a Successful Facebook Contest
Date posted: September 7, 2012
Reading Time: 3 minutesFacebook contests are a great way to engage with your students, reach their friends and other prospects. Here are a...
How to Use Long-Tail Keywords for Colleges in SEO and PPC
Date posted: September 3, 2012
Reading Time: 9 minutesSmaller colleges do not need to outrank the largest institutions for every broad education keyword to attract qualified prospective students....
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutesIt is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...