Reading Time: 3 minutesSocial media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
SEO Checklist for 2012
Date posted: March 15, 2012
Reading Time: 4 minutesWith the impending end of the world (just kidding), now’s a good time to get started on your college website’s...
SEO vs. SEM: What Is the Difference for Schools?
Date posted: March 7, 2012
Reading Time: 6 minutesProspective students use search engines throughout the enrollment journey: to compare programs, explore career outcomes, calculate costs, find campus locations,...
How to Write SEO Title Tags for Schools: 10 Best Practices
Date posted: March 1, 2012
Reading Time: 10 minutesTitle tags are among the smallest elements on a webpage, but they can have an outsized impact on how prospective...