Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
SEO Checklist for 2012
Date posted: March 15, 2012
Reading Time: 4 minutesWith the impending end of the world (just kidding), now’s a good time to get started on your college website’s...
SEO vs. SEM: What Is the Difference for Schools?
Date posted: March 7, 2012
Reading Time: 6 minutesProspective students use search engines throughout the enrollment journey: to compare programs, explore career outcomes, calculate costs, find campus locations,...
How to Write SEO Title Tags for Schools: 10 Best Practices
Date posted: March 1, 2012
Reading Time: 10 minutesTitle tags are among the smallest elements on a webpage, but they can have an outsized impact on how prospective...
College Viewbooks: Print, Digital, and Interactive Guide
Date posted: February 23, 2012
Reading Time: 10 minutesIn 2012, the question facing many college and university marketing teams was whether websites, social media, and mobile devices would...
