SEO Best Practices: 7 Tips to Enhance Your School’s Visibility and Ranking
Date posted: May 10, 2023
Reading Time: 10 minutesLike search engine algorithms, SEO trends are constantly changing. This pushes schools to apply SEO best practices to cultivate a...
SEO Topic Clusters: 6 Tips to Improve Your School’s Content Strategy
Date posted: May 3, 2023
Reading Time: 10 minutesCreating great content can be time-consuming, but the time and effort are well worth it for schools looking to attract...
How to Define Your School’s Unique Value Proposition
Date posted: April 26, 2023
Reading Time: 11 minutesSchools do not differentiate themselves by collecting more adjectives. Terms such as “innovative,” “student-centred,” “career-focused,” and “world-class” appear across thousands...
Admission Strategy for Colleges: How to Create a Winning Follow-Up Process
Date posted: April 19, 2023
Reading Time: 9 minutesA successful admissions strategy does not end when a prospective student submits an inquiry form. That moment begins a new...
Video Marketing for Schools: Using YouTube to Attract Prospects
Date posted: April 12, 2023
Reading Time: 9 minutesContent and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools...