Reading Time: 12 minutesVarious marketing efforts can be put in place to attract and engage prospective students. However, it’s your calls to action...

Reading Time: 12 minutesBy now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...

Reading Time: 8 minutesFor a parent, choosing the right school for their child is no easy decision. Parents take pride in their children’s...

Reading Time: 8 minutesDespite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By...

Reading Time: 9 minutesKeywords are the bedrock of SEO for higher education. They determine the kind of content you’ll be creating for your...