How to Leverage WhatsApp for Education
Date posted: September 28, 2022
Reading Time: 9 minutesToday, instant messaging platforms are capturing the time and attention of students all over the world, and WhatsApp is a...
TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutesAt the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutesHas a prospective student shown interest in your school? Have they shared their contact information to learn about your school’s...
How to Write an Effective Call to Action that Drives Student Conversions
Date posted: September 7, 2022
Reading Time: 12 minutesVarious marketing efforts can be put in place to attract and engage prospective students. However, it’s your calls to action...
Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education
Date posted: August 31, 2022
Reading Time: 12 minutesBy now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...