TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutesAt the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutesA recruitment email campaign should not be a stack of scheduled messages built around a generic template. It should be...
How to Write Effective Calls to Action for Schools
Date posted: September 7, 2022
Reading Time: 10 minutesA call to action is the point where useful information becomes a clear next step. For schools, colleges, universities, language...
Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education
Date posted: August 31, 2022
Reading Time: 12 minutesBy now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...
How to Market Your Private School With a Social Media Strategy for K-12 Schools
Date posted: August 24, 2022
Reading Time: 8 minutesFor a parent, choosing the right school for their child is no easy decision. Parents take pride in their children’s...
