Influencer Marketing for Higher Ed: Current Students and Alumni as Key Recruiters
Date posted: October 27, 2021
Reading Time: 14 minutesWhat is Influencer Marketing? Not long ago, influencers were limited to celebrities and a few enthusiastic bloggers. Today, they seem...
How to Master Your Video Strategy in Education Content Marketing
Date posted: October 20, 2021
Reading Time: 11 minutesVideo is the ultimate format for storytelling, allowing you to transport your prospects to the football field, science lab, library,...
Surprising Methods to Keep Your School’s Marketing Emails Out of Prospects’ Spam Filters
Date posted: October 13, 2021
Reading Time: 9 minutesEmail marketing is a tried-and-true recruitment tactic. However, education institutions don’t always make the most of its potential, often overlooking...
Branding for Higher Education: How to Create a Unique and Impactful Brand in 5 Steps
Date posted: October 8, 2021
Reading Time: 9 minutesWhat Is a Brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...
Display Ads for Schools: How to Create Winning Campaigns
Date posted: October 6, 2021
Reading Time: 13 minutesWhen developing digital marketing strategies for schools, Google Display Ads are an often overlooked, but effective, tool. While for some...