Everything You Need to Know About Education Website Design
Date posted: September 29, 2021
Reading Time: 18 minutesTable of Contents: Introduction Planning Your Education Website Design Project: What Goes into it? Prioritizing UX Design and UX Writing...
eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutesDigital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
Writing Great Google Ads for Schools: A Step-by-Step Guide
Date posted: September 15, 2021
Reading Time: 12 minutesIn the world of advertising for student recruitment, many schools will surely rate Google ads as one of their top...
8 Benefits of Auditing Your Education Advertising Campaigns
Date posted: September 8, 2021
Reading Time: 9 minutesIf you’ve been working in digital marketing for student recruitment for a while, you’re probably well aware of the potential...
Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutesWith students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...