Reading Time: 10 minutesPerhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...

Reading Time: 9 minutesWhether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...

Reading Time: 11 minutesA target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

Reading Time: 8 minutesFor many schools, a prospective student’s visit to their campus is a crucial final stage of the admissions process. Whether...

Reading Time: 10 minutesWith the COVID-19 crisis creating uncertainty as to when and how physical campuses will be able to reopen, many schools...