Creating a Digital Marketing Strategy for Local Student Recruitment
Date posted: January 9, 2019
Reading Time: 12 minutesWhile increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...
This Year’s Best Higher Ed Holiday Videos!
Date posted: December 19, 2018
Reading Time: 5 minutesWe’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what...
Recruiting International Students in Different Markets: How to Adjust Your Strategy
Date posted: November 28, 2018
Reading Time: 12 minutesDiversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and...
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 11 minutesHow can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
A Simple Key Student Recruitment Message Framework for Schools
Date posted: October 24, 2018
Reading Time: 9 minutesWhat would you say if you were asked to describe your school in one or two sentences? How about if...
5 Types of Social Proof Your Student Recruitment Plans Need
Date posted: October 17, 2018
Reading Time: 10 minutesHave you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at...
The Value of LinkedIn for Student Lead Generation
Date posted: October 10, 2018
Reading Time: 9 minutesPerhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 9 minutesOften overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...
Evergreen Thinking: Creating Education Marketing Content that Lasts
Date posted: September 12, 2018
Reading Time: 12 minutesWouldn’t it be great if one day’s work could generate leads for your school for years to come? That’s the...
Tailoring Your Social Media Marketing Strategy to Recruit International Students
Date posted: August 1, 2018
Reading Time: 9 minutesAs valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...