Evergreen Thinking: Creating Education Marketing Content that Lasts
Date posted: September 12, 2018
Reading Time: 12 minutesWouldn’t it be great if one day’s work could generate leads for your school for years to come? That’s the...
Tailoring Your Social Media Marketing Strategy to Recruit International Students
Date posted: August 1, 2018
Reading Time: 9 minutesAs valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...
Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa
Date posted: July 18, 2018
Reading Time: 10 minutesWhen discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However,...
5 Ways to Use Facebook Live for Student Recruitment
Date posted: July 4, 2018
Reading Time: 8 minutesOf all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been...
Summer Social Media Ideas for Higher Ed Marketers
Date posted: June 27, 2018
Reading Time: 8 minutesSummer is finally here! For many schools, this time of year is a chance for students and instructors to take...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutesIt was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...
Effective Persona Development for International Student Recruitment
Date posted: May 23, 2018
Reading Time: 14 minutesA well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...
GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutesOver the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Reading Time: 12 minutesBelieve it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...
Twitter College Recruiting Tips and Insights for Students
Date posted: April 11, 2018
Reading Time: 10 minutesIn 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...