Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?
Date posted: March 30, 2016
We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making...
Recruiting Students from Latin America: Market Trends & Digital Tactics
Date posted: March 16, 2016
Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the...
8 Ways to Recycle Student Testimonials for Maximum Recruitment Mileage
Date posted: March 2, 2016
Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried...
Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions
Date posted: February 19, 2016
Taking a Look at 2015’s Top Trends to Make Recommendations for 2016! To get your school’s marketing efforts off to...
6 Ways Language Schools Can Boost Student Recruitment through Social Media
Date posted: February 17, 2016
Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these...
9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student
Date posted: February 10, 2016
The typical college student today is very different from that of the past. The fairly accurate stereotype of the young,...
6 Online Video Platforms for Improving your School’s Content Marketing
Date posted: February 3, 2016
Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some...
6 Ways Your Private School Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
5 Strategic Essentials of Student Recruitment Blogging
Date posted: December 16, 2015
The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...