Instagram for Higher Education: Go-to Strategies for Your School’s Success
Date posted: October 18, 2019
Reading Time: 10 minutesIs Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over...
Boost your Education Content Marketing Strategy with Topic Clusters
Date posted: September 18, 2019
Reading Time: 10 minutesGone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...
8 Critical Components of a Content Marketing Audit for Schools
Date posted: August 28, 2019
Reading Time: 13 minutesIn digital marketing terms, website content is the gift that keeps on giving. Where ad campaigns, social media posts, or...
Redefining Inbound Marketing for Schools
Date posted: August 21, 2019
Reading Time: 16 minutesThe age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...
8 Higher Education Digital Marketing Tips for Promoting Events
Date posted: August 7, 2019
Reading Time: 11 minutesIf you’re looking for the undivided attention of prospective students, events provide an excellent opportunity to get your school’s message...
The Essentials of Digital Marketing for Business Schools
Date posted: June 19, 2019
Reading Time: 15 minutesDigital Marketing for Business Schools has always been one of the education sector’s most unique and dynamic areas. Serving a...
News Feed Posts vs. Social Media Stories for Schools: Which Option is Best for Your Content?
Date posted: June 12, 2019
Reading Time: 9 minutesThe rise of stories across different social media channels over the past few years has been nothing short of remarkable....
7 Small but Influential Decision-Making Factors in International Student Recruitment
Date posted: May 8, 2019
Reading Time: 12 minutesStudying abroad is a big decision which cannot be taken lightly. Prospects will do extensive research to find the right...
11 Ways to Create Better Social Media Stories for Schools
Date posted: May 1, 2019
Reading Time: 9 minutesAt this point, you’ve probably come across your fair share of stories on social media channels like Facebook, Instagram and...
Why Infographics are Still Vital in Education Content Marketing
Date posted: April 24, 2019
Reading Time: 7 minutesWhile creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...