Content Development

Reading Time: 12 minutesThe decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...

Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....

Reading Time: 10 minutesIs Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over...

Reading Time: 10 minutesGone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...

Reading Time: 13 minutesIn digital marketing terms, website content is the gift that keeps on giving. Where ad campaigns, social media posts, or...

Reading Time: 16 minutesThe age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

Reading Time: 11 minutesIf you’re looking for the undivided attention of prospective students, events provide an excellent opportunity to get your school’s message...

Reading Time: 15 minutesDigital Marketing for Business Schools has always been one of the education sector’s most unique and dynamic areas. Serving a...

Reading Time: 9 minutesThe rise of stories across different social media channels over the past few years has been nothing short of remarkable....

Reading Time: 12 minutesStudying abroad is a big decision which cannot be taken lightly. Prospects will do extensive research to find the right...