As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...

Compelling storytelling is not only a pillar of content marketing – it is also a powerful ally in crafting a...

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...

Why buy a whole album when you can just download the one or two songs you really want from iTunes?...

Rebranding Your School Successfully

Date posted: August 14, 2015

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...