Education Recruitment Strategies for Attracting Working Students
Date posted: April 17, 2019
Reading Time: 10 minutesHow many of your students have full-time jobs? While people working through their studies is nothing new, there have been...
Multilingual SEO for Education Websites: 7 Crucial Tips for Schools
Date posted: April 10, 2019
Reading Time: 9 minutesCreating a multilingual website can be a giant step forward for any school looking to internationalize its web presence. With...
Should Long-Form Blogs be Part of Your Higher Education Content Strategy?
Date posted: April 3, 2019
Reading Time: 9 minutesWhen it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...
The UX Factor: Understanding User Experience in Education Website Design
Date posted: March 13, 2019
Reading Time: 11 minutesThe term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
Transforming Your Higher Education Content Strategy with Historical Optimization
Date posted: March 6, 2019
Reading Time: 12 minutesDo you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...
Reading Time: 13 minutesLet’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
The Unique Challenge of Recruiting International Students from Europe
Date posted: January 23, 2019
Reading Time: 11 minutesWhen discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India,...
6 Ways to Make Your Location an Asset in Online Student Recruitment
Date posted: January 16, 2019
Reading Time: 8 minutesThe location of a school can be a huge factor in the decision-making process of prospective students at all levels....
Creating a Digital Marketing Strategy for Local Student Recruitment
Date posted: January 9, 2019
Reading Time: 12 minutesWhile increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...
This Year’s Best Higher Ed Holiday Videos!
Date posted: December 19, 2018
Reading Time: 5 minutesWe’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what...