Faculty in Student Recruitment: 8 Strategies for Schools
Date posted: November 26, 2015
Reading Time: 12 minutesProspective students do not experience a programme as a collection of marketing messages. They experience it through the people who...
How Does Your Website Invite Students Into Your School’s Story?
Date posted: November 4, 2015
Reading Time: 6 minutesCompelling storytelling is not only a pillar of content marketing – it is also a powerful ally in crafting a...
A Higher Ed Marketer’s Guide to Email Lead Nurturing
Date posted: October 19, 2015
Reading Time: 5 minutesEmail marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...
5 Essentials of a Successful Inbound Marketing Strategy
Date posted: September 23, 2015
Reading Time: 9 minutesInbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...
Reading Time: 9 minutesNot so long ago, students who had been accepted to a college or university might expect a phone call, an...
Microcredentials in Higher Education: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 9 minutesWhy commit to an entire package when you only need one part of it? That question has reshaped music, media,...
Rebranding Your School Successfully
Date posted: August 14, 2015
Reading Time: 10 minutesBranding is a concept often associated with commodities like laundry detergent, but it is in reality a necessary part of...
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutesAbandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
5 Brand-Building Videos Your School’s Website is Probably Missing
Date posted: June 12, 2015
Reading Time: 7 minutesEducation institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...
3 Sections of Your School’s Website that Should TELL but Never SELL
Date posted: May 11, 2015
Reading Time: 6 minutesDigital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...