Content Development

Learn How to Create an Effective Language School Marketing Strategy

Date posted: February 11, 2022

Reading Time: 15 minutesHow do I market my language school? This is a common question for language schools looking to increase bookings and...

Compelling Email Subject Lines for Students to Boost Your School’s Open Rates

Date posted: January 5, 2022

Reading Time: 11 minutesIt can be easy to overlook email marketing when faced with new digital marketing tools and constantly changing trends within...

Showcasing Student Testimonials and Why it Matters in Social Media for Schools

Date posted: January 4, 2022

Reading Time: 6 minutesStudent testimonials should be at the top of your school’s content creation list. Information about what kinds of students have...

Higher Ed’s Unmissable Holiday Video Highlights

Date posted: December 22, 2021

Reading Time: 9 minutesA year of adapting to life during the pandemic has given many of us a new perspective. Schools around the...

Reaching Gen Z by Boosting Creator Content on TikTok for Authentic Social Media Advertising

Date posted: November 10, 2021

Reading Time: 11 minutesYou may be avoiding it, or you may be scrolling it for an hour a day. Either way, you likely...

How to Master Your Video Strategy in Education Content Marketing

Date posted: October 20, 2021

Reading Time: 11 minutesVideo is the ultimate format for storytelling, allowing you to transport your prospects to the football field, science lab, library,...

7 Tips to Create Exceptional Content Marketing for Business Schools

Date posted: August 25, 2021

Reading Time: 8 minutesThe business school marketplace is perhaps one of the most challenging sectors in education regarding student recruitment. While all digital...

Rebooting Your International Student Recruitment Strategy After the Pandemic

Date posted: July 21, 2021

Reading Time: 11 minutesMany of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...

SEO Best Practices for Higher Education: Creating an SEO-Driven Marketing Blog for Your School

Date posted: July 14, 2021

Reading Time: 11 minutesBlogging has long been one of the most effective strategies for recruiting students in the digital realm. Digestible but rich...