Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutesToday’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
Video Ads for Higher Education: Creative Ways to Present, Curate, and Promote
Date posted: March 9, 2022
Reading Time: 11 minutesBy now, the power and popularity of video content should come as no surprise—especially when faced with eye-opening statistics that...
How Your School Can Use Evergreen Content to Improve Its Google Search Rankings
Date posted: February 23, 2022
Reading Time: 10 minutesContent development is an essential part of a strong digital marketing strategy, attracting new visitors while retaining old ones. In...
How to Effectively Use Infographics for Data Storytelling in Education Marketing Content
Date posted: February 16, 2022
Reading Time: 8 minutesSchools today are facing a rising challenge to engage potential students with the information and data that they put out....
Language School Marketing Strategy: 9 Steps to Grow Bookings
Date posted: February 11, 2022
Reading Time: 11 minutesLanguage schools compete across countries, languages, course types, delivery formats, and student motivations. A learner preparing for university, a professional...
Compelling Email Subject Lines for Students to Boost Your School’s Open Rates
Date posted: January 5, 2022
Reading Time: 11 minutesIt can be easy to overlook email marketing when faced with new digital marketing tools and constantly changing trends within...
Showcasing Student Testimonials and Why it Matters in Social Media for Schools
Date posted: January 4, 2022
Reading Time: 6 minutesStudent testimonials should be at the top of your school’s content creation list. Information about what kinds of students have...
Higher Ed’s Unmissable Holiday Video Highlights
Date posted: December 22, 2021
Reading Time: 9 minutesA year of adapting to life during the pandemic has given many of us a new perspective. Schools around the...
Reaching Gen Z by Boosting Creator Content on TikTok for Authentic Social Media Advertising
Date posted: November 10, 2021
Reading Time: 11 minutesYou may be avoiding it, or you may be scrolling it for an hour a day. Either way, you likely...
How to Master Your Video Strategy in Education Content Marketing
Date posted: October 20, 2021
Reading Time: 11 minutesVideo is the ultimate format for storytelling, allowing you to transport your prospects to the football field, science lab, library,...